About MeanLedger
Built for product-led SaaS teams who need to understand customer profitability—without a sales team.
The Insight
We were running self-serve SaaS products. Customers found us through Google, signed up for trials, and either converted or churned. No salespeople. No demos. No proposals.
But every CRM we tried was built for sales teams. Salesforce wanted us to track "leads" through "qualification" to "closed-won." HubSpot wanted us to log calls and emails. Pipedrive showed us a pipeline we didn't have.
Meanwhile, we had real questions no CRM could answer:
- Which customers are actually profitable after LLM costs?
- Who's stuck in trial and needs a nudge?
- Which "engaged" customers are about to churn?
- What's the expected lifetime value of a customer at each stage?
We realized the problem: CRMs track sales activity. We needed to track customer lifecycle and profitability.
So we built MeanLedger.
The Problem with Traditional CRMs
Built for Sales Teams You Don't Have
Traditional CRMs assume someone is actively selling: making calls, booking demos, sending proposals. But in product-led SaaS, your product is the salesperson. Customers try it and decide for themselves. You need to understand their journey, not manage a pipeline.
Revenue Without Context
Your CRM shows a customer pays $500/month. Great! But if they're consuming $600 in LLM costs, you're losing money. Traditional CRMs track revenue. They're blind to costs. You can't see which customers are actually profitable.
Wrong Stages for Product-Led
Lead → Qualified → Demo → Proposal → Negotiation → Closed. These stages make no sense when customers self-serve. You need: Signup → Trial → Activated → Engaged → Expanding → At Risk → Churned. Stages that match how product-led businesses actually work.
No Lifetime Value Intelligence
Traditional CRMs track deal size. But in subscription businesses, what matters is lifetime value. What's a customer worth over their lifespan? How does that change by lifecycle stage? Traditional CRMs can't tell you.
How MeanLedger Is Different
Lifecycle stages, not sales pipeline. Track customers through Signup → Trial → Activated → Engaged → Expanding (or Churning). Stages that match how product-led SaaS actually works. Automatic transitions based on product usage, not manual updates.
True profitability, not just revenue. Allocate variable costs (LLM usage, infrastructure) and fixed costs (salaries, tools) to customers. See real profit margins. Know which customers are making you money and which are losing it.
Expected lifetime value by stage. Know what a customer is worth based on their lifecycle stage. Historical patterns predict expected lifespan and projected revenue. Make investment decisions based on data.
Profitability-weighted health scoring. 6-factor health scores that weigh profitability highest. The only CRM that considers whether a customer is worth saving before you invest time in retention.
Who MeanLedger Is For
Product-led SaaS teams. Small teams (1-10 people) running self-serve products. Founders who want to understand unit economics without hiring a finance team.
If your business looks like this:
- Customers find you through content (Google, YouTube, social)
- They sign up for trials and convert (or churn) on their own
- You bill monthly or by usage (Stripe, subscriptions)
- You pay vendors for LLM usage, infrastructure, or services
- You want to know which customers are actually profitable
MeanLedger is the operating system for your business.
Ready to Know Your Numbers?
Stop guessing which customers are profitable. Track lifecycle, allocate costs, and see true margins.