Product Lifecycle CRM

Know which customers make you money

The operating system for self-serve SaaS. Track customer lifecycle, allocate costs, and see true profitability—without a sales team.

Built for Product-Led SaaS

Your customers find you through content—Google, YouTube, social media. They sign up for a trial, use your product, and decide for themselves. No demos. No proposals. No salespeople.

Traditional CRMs don't understand this. MeanLedger does.

1-10 people

Small SaaS Teams

You're building and shipping, not managing a sales org. Your product is your salesperson.

No sales calls

Self-Serve Model

Customers sign up, try, and buy on their own. You need to understand their journey, not push them through a pipeline.

Recurring revenue

Usage-Based or Subscription

Whether it's monthly plans or token-based pricing, you need to know if customers are profitable.

CRMs Were Built for Sales Teams

You don't have one. So why are you using their tools?

Traditional CRM

Lead → Demo → Proposal → Close
A pipeline for salespeople you don't have
Deal value tracking
But no idea if deals are actually profitable
Activity tracking
Calls and emails nobody's making
Revenue forecasting
Based on pipeline, not product usage

MeanLedger

Signup → Trial → Activated → Engaged
Lifecycle stages that match reality
True profitability per customer
Revenue minus ALL costs
Product usage tracking
What customers actually do
LTV by lifecycle stage
Based on real behavior patterns

Product Lifecycle Stages

Track where every customer is in their journey—automatically

Signup
Trial
Activated
Engaged
Expanding
Churning
Churned

Signup

Account created, exploring the product

Trial

In trial period, evaluating fit

Activated

Hit first value milestone

Engaged

Regular, consistent usage

Expanding

Upgrading, adding seats, growing

At Risk

Usage declining, needs attention

Everything You Need to Understand Your Business

C

Customer Lifecycle

Track every customer from signup to churn. Know who's activated, who's engaged, and who needs attention.

R

Revenue Tracking

Auto-sync from Stripe. See MRR, ARR, expansion, and churn—broken down by lifecycle stage.

C

Cost Allocation

Track variable costs (LLM usage, infrastructure) AND fixed costs (salaries, tools). Allocate to customers.

T

True Profitability

Revenue minus ALL costs equals real margin. Know which customers make money and which lose it.

E

Expected LTV

Lifetime value projections based on lifecycle stage and historical patterns. Not guesswork.

H

Health Scoring

6-factor scoring weighted by profitability. The only CRM that considers if a customer is worth saving.

No Other CRM Does This

Traditional CRMs track revenue. MeanLedger tracks profitability. That's the difference between knowing you made $10K and knowing you kept $7K.

$500/month
Customer A pays $500/month but costs $600 in LLM usage.
You're losing $100/month on this customer.
Customer B pays $100/month but costs $10.
90% margin. This is who you should be acquiring more of.

Your CRM should tell you this. Ours does.

Stop guessing. Start knowing.

The Product Lifecycle CRM for self-serve SaaS. Know your customers' lifecycle stage, their real profitability, and their expected lifetime value.